Masuya is a long-established bakery opened in 1950, located at the center of a bustling street in Obihiro. The shop’s signboard that retains the trace at the time of its establishment becomes its landscape. This is a renowned shop that has been favored by both locals and tourists for a long time. Its specialty is soft and a pleasant flavor of breads made from wheat produced only in Tokachi. A variety of breads including pastry and sandwiches are available at the store. All of them are fluffy and very delicious, and bring the best out the best flavors of wheat. Don't forget to try a “White-spa sand”, its famous sandwich with mustard mayonnaise!