This sweets store is located in Kagurazaka, which is on the eastern end of the Shinjuku area. Kinozen enjoys a popularity with many visitors and often when one speaks of Kagurazaka, "Kinozen" comes to mind. This store's motto is to prepare the strictly selected ingredients in a simple and delicate manner, so the soft sweetness of the azuki (red beans) and the freshness of the fruits can be savored to the fullest. You can either have a tea break inside the store or get takeout and enjoy the sweets in a park or in the hotel!
Zashiki is perfect for enjoying Japanese sweets
Apart from table seats, there is also a spacious zashiki (Japanese-style tatami room). If you wish to enjoy Japanese sweets to the fullest, have a seat in the zashiki on the second floor. In addition to sweets, food items like ozouni (soup with mochi, rice cakes at 874 yen), which is recommended for lunch.
Fluffy matcha sweets that melt in your mouth
The most popular item here is matcha bavarian cream (874 yen, takeout 658 yen). Have a delightful bite of the fluffy Bavarian cream that matches well with the scent and flavor of green tea.
Just as Japan cherishes the four seasons, this store too has a limited seasonal menu of sweets. Strawberry anmitsu (combination of agar jelly, bean paste, ice cream, etc.) in spring, shaved ice and oshiruko (sweet red bean soup) during summer, and in autumn and winter, there are items incorporating chestnuts. It is a selection that allows you to appreciate the seasons with your taste buds.