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Opened in 1995, this is a shop that represents Harajuku's "kawaii (cute)" culture. The owner, Sebastian Masuda, is a well-respected artist who has directed and designed live concerts of Kyary Pamyu Pamyu. The shop deals in "shockingly cute" clothes, accessories and other items created based on the concept of "sensationally lovely." In addition, as the center of Japanese Pop Culture, many events take place here. Truly experience everything that is "kawaii" here.
- 2F TX101 Bldg, 4-28-16 Jingu-mae, Shibuya, Tokyo
- Contact No.
- 3-min walk from Meiji-jingu-mae Station on Tokyo Metro Chiyoda Line
- Opening Hours / Holidays
Open all year around
- Official Website
※ Some information is displayed in Japanese and machine-translated English, which may not be accurate.
For the latest information, please check the official website for each spot.
Center of Kawaii Culture
"Kawaii" culture was created and evolved in Japan. There are many colorful and flashy items in addition to slightly strange ones in this "kawaii" store. Everything girls love can be found here, and if you're a girl, you will find yourself smiling.
Flashy, pop accessories are a must-see
Many girls who admire "kawaii' style love flashy & pop culture-inspired accessories. You can find original and flashy items here, such as "Heart Attack Rings" (2,500 yen) with the name of this shop "Dokidoki" on it.
Decor is kawaii as well!
The store itself looks like a toy box with many kawaii items around. If you're a fan of kitsch, you must see this strange space filled with huge animal dolls and colorful plastic boxes!